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ABOUT THE BRAND
Off White is a fresh, new brand, founded in 2014 by Virgil Abloh and has been popular since it’s been seen on the likes of Beyonce, Kanye West amongst others. Off White are known for their excellent garment quality, promotional and marketing events, exhibitions and parties as well as their outlandish yet subdued marketing campaigns.
FIG 1 VIRGIL ABLOH, THE FOUNDER OF OFF WHITE.
In the brands own words, they take pride in being current and on trend by saying that the brand is, “rooted in current culture”. (Off White, 2014) They also go on to say that they are a brand that “wants to embrace the now in a sophisticated and tasteful manner”.
OFF WHITE GARMENTS FROM THE SELFRIDGES LONDON CONCESSION - TAKEN BY THE RESEARCHER.
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