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REFERENCES

TEXT:

Acorn.caci.co.uk. (2017). Acorn - The smarter consumer classification | CACI. [online] Available at: http://acorn.caci.co.uk/ [Accessed 23 Apr. 2017].

 

Alexander Wang Official Site | Designer Clothes & Accessories. (2017). Alexander Wang Official Site | Designer Clothes & Accessories. [online] Available at: http://www.alexanderwang.com/gb [Accessed 23 Apr. 2017].

 

Buro247.me. (2016). Kenzo x H&M's show: Celebrity Arrivals. [online] Available at: http://www.buro247.me/fashion/news/kenzo-x-h-m-celebrity-arrivals.html [Accessed 11 Apr. 2017].

 

Highsnobiety. (2016). Ian Connor Appears in Controversial OFF-WHITE Ad. [online] Available at: http://www.highsnobiety.com/2016/05/04/ian-connor-off-white-ad/ [Accessed 7 Apr. 2017].

 

Instagram.com. (2017). Off-White™ (@off____white) • Instagram photos and videos. [online] Available at: http://instagram.com/off____white [Accessed 23 Apr. 2017].

 

Kenzo.com. (2017). Women clothing | KENZO.com. [online] Available at: https://www.kenzo.com/en/women [Accessed 23 Apr. 2017].

 

Marketingteacher.com. (2017). Family Life Cycle. [online] Available at: http://www.marketingteacher.com/family-life-cycle/ [Accessed 23 Apr. 2017].

 

Off---white.com. (2017). About. [online] Available at: https://www.off---white.com/en/GB/about [Accessed 23 Apr. 2017].

 

Posner, H., Williams, S. and Posner, H. (2015). Marketing Fashion, Second Edition. 2nd ed. London: Laurence King Publishing, p.13.

 

Us.bape.com. (2017). us.bape.com. [online] Available at: https://us.bape.com/ [Accessed 23 Apr. 2017].

IMAGES:

FIG 1: https://theknockturnal.com/wp-content/uploads/2017/02/virgil-abloh.jpg

 

FIG 2: https://www-wgsn-com.ezproxy.bcu.ac.uk/storage/vol21/ss_image_store/71/14/39/52/original_sefws31016_Seoul_FW_SS17_Women_001.jpg

 

FIG 3: https://s-media-cache-ak0.pinimg.com/564x/86/5f/aa/865faa8a9e727fb259aa64ab6134c767.jpg

 

FIG 4: https://s-media-cache-ak0.pinimg.com/564x/d1/09/01/d10901238d982ca135a02b5eedf3dae7.jpg

 

FIG 5: https://s-media-cache-ak0.pinimg.com/564x/b6/72/48/b6724803c0cc65325040c1803a7c8b71.jpg

 

FIG 6: https://s-media-cache-ak0.pinimg.com/564x/7d/04/94/7d0494445f40caa87a582d0d65e7fbc2.jpg

 

FIG 7:  https://s-media-cache-ak0.pinimg.com/564x/00/6b/f6/006bf6a8375d5027868e6226621089b4.jpg

 

FIG 8: https://s-media-cache-ak0.pinimg.com/564x/21/2b/1b/212b1ba90b655f705867762713dcf40f.jpg

 

FIG 9: https://s-media-cache-ak0.pinimg.com/564x/da/2a/ca/da2aca1d885693d2fdf50f0d9ddab528.jpg

 

FIG 10: https://s-media-cache-ak0.pinimg.com/564x/6b/45/34/6b4534ee3082dfaf8dd6430f6c8b98e2.jpg

 

FIG 11: https://s-media-cache-ak0.pinimg.com/originals/1f/b8/08/1fb808ba18fe54bdb6de2381cb28af6b.jpg

 

FIG 12: http://logos-download.com/wp-content/uploads/2016/05/Alexander_Wang_logo_logotype.png

 

FIG 13: https://upload.wikimedia.org/wikipedia/en/5/5a/Kenzo_logo.png

 

FIG 14: https://s-media-cache-ak0.pinimg.com/736x/7d/32/e8/7d32e8faf08666d7d2e19495549eabb5.jpg

 

FIG 15: https://cdn.off---white.com/custom_page_images/94/slider_02_OW_DSM_GINZA_8811_g.jpg?1478254068

 

FIG 16: https://scontent-lht6-1.cdninstagram.com/t51.2885-15/e35/17663023_598660406975809_1339295816505884672_n.jpg

MARKETING REPORT BY ZMINA HAWTHORNE

ZMINAHAWTHORNE.WIXSITE.COM/OFF---WHITE

(c) 2017

BIRMINGHAM CITY UNIVERSITY

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