CONCLUSION

To conclude, Off White as a whole really keeps to remit – being in the ‘grey area’ when it comes to everything within their brand, including marketing and PR. By using methods which could be considered different (eg. art exhibitions, the lack of marketing material) which to some may insinuate that you have to do your own research into the brand, to others it may not entice them to look further into the brand at all. Some might say that in everything that Off White do as a brand when it comes to marketing especially is to be talked about, from the controversial slave auction ad, to the “CAUTION” installation in the French department store Collette, there is always something for Off White’s customer base to talk about – this reflects in their sales in London alone, as they’re making up to £80,000 a week.